FOMO TV: The Return of Appointment TV—With a Streaming Twist – UpWave – Byline

Why 2025 will be the year for ‘fill-in-the-blank’ media networks – UpWave – Byline

How B2B Marketers Can Thrive Amidst Change – IMM – Ideas Made Measurable – White Paper

Keys to introducing AI in retail environments – IBM – Blog

Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes – Realeyes – Blog

How to Identify Sales Lift Opportunities for Every Ad Creative – Realeyes – Blog

Proof of Delivery – Uber for Business – Blog

AI to Reshape Creative and Measurement, and the Publisher-Advertiser Relationship – UpWave – Byline

Reaching sports fans is as easy as the second option – Lemma – Byline

Sports Transition to Streaming Brings Linear Reckoning Closer – UpWave – Byline

PreView AI Metrics Linked to Performance Such as Sales & Brand Lift – Realeyes – Blog

Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands – Realeyes – Blog

This Campaign Season, Vote to Embrace Cookieless – 33 Across – Byline

Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology – Realeyes – Blog

The Year of Outcomes: A Paradigm Shift in Advertising KPIs – UpWave – LinkedIn post

What is last-mile delivery tracking? – Uber for Business – Blog

Selling CTV And DOOH As The Same Thing Undermines Their Value – Lemma – Byline

Decoding the Jargon: Separating CTV from DOOH for Better Campaigns – Lemma – Byline

How to survive and thrive in a multi-agency ecosystem – NOVUS – Sponsored Content

Retail Media: As Important for Brand Builders as Performance Marketers – 33 Across – Byline

The Power of Multicultural Creators – Realeyes – Case Study

Retail customer experience – IBM – Topic Page

Appointment TV didn’t go away; it just changed for the better – NOVUS – Sponsored Content

Programmatic Cookie Alternative Trends Report – 33 Across – White Paper

Don’t Blame Us – The Taylor Swift Affect Isn’t Real Yet – UpWave – Byline

Attention + Sales Lift: A winning combination for CPG brands – NCS – Case Study

The Human Element Necessary for Ai-powered Attention – Realeyes – Interview

Retail Media Networks Are Poised to Dominate the Cookieless Landscape – 33 Across – Byline

Navigating the Attention Trail – Realeyes – Interview

Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges – 33 Across – Byline

Attention Strengthens Advertisers’ Contract With Audiences – Realeyes – Interview

Culture Captured: the Power of Keeping Pace With Everyday People’s Online Voices – Advertising Week – Catch + Release – Byline

Don’t Fear the New: Taking Calculated Risks in Advertising – NOVUS – Sponsored Content

Helping Advertisers See the Bigger Picture of Attention – Realeyes – Interview

Unlocking the Power of AI: A Roadmap for Advertisers in a Cookieless Era – UpWave – Byline

How Advertisers Can Harness the Power of AI in a Cookieless Era – Channel Mix – Byline

The Demise of Third-Party Cookies is CTV’s Opportunity to Shine – UpWave – Byline

Publishers Can Face the Cookieless Future With Alternative Identifiers Today – 33 Across – Byline

The Trinity of Attention: Context, Emotional Response & Distinction – Realeyes – Interview

Attention is All About Delivering Value – Realeyes – Interview

The impending cookieless future has everyone in advertising fearful about what’s next – Channel Mix – Byline

The Impending Cookieless Future Has Everyone in Advertising Fearful About What’s Next – ChanelMix – Byline

Panel Integrity: Kantar Hits Near 100% Anti-Fraud using Realeyes Verify – Realeyes – Case Study

The Impending Cookieless Future Has Everyone in Advertising Fearful About What’s Next – Channel Mix – Byline

Four Ways Machine Learning Will Change Mobile Advertising in 2024 – Mobvista – Byline

The Future is Here – 33 Across – Byline

Third-party Cookies, the Future is Here – 33 Across – Byline

Kantar’s Comprehensive Approach to Attention – Realeyes – Interview

Why Actions, Not Words, Are Needed to Face the Cookieless Future – 33 Across – Byline

Exploring Attention’s Renaissance – Realeyes – Interview

Traffic Shaping is Blocking the Road to the Cookieless Future – 33 Across – Byline

Reviewing the agency review process: There’s a better way – NOVUS – Sponsored Content

Reviewing the Agency Review Process: There’s a Better Way – NOVUS – Sponsored Content

Attention as a Catalyst for Change – Realeyes – Interview

Helping Advertisers Solve the Attention Puzzle – Realeyes – Interview

Six Keys to Achieving Advanced Container Monitoring – IBM – Blog

Digging Deeper Into Advertising’s Lost Half – UpWave – Byline

Roku Increases Roas While Doubling Efficiency – NCS – Case Study

Attention Measurement’s Global Footprint – Realeyes – Interview

Why In-app, Not MFA, is the Advertising Solution Made for Advertisers – Mobvista – Byline

Why in-app, Not MFA, is the Advertising Solution Made for Advertisers – Mobvista – Byline

Empowering Retailers: the Rise of in-house Retail Media – Moloco – Blog

Key Insights From the I-COM Attention Forum Series – Realeyes – Blog

Here’s Why ​​optimizing for Clicks is Not ​​optimizing at All – UpWave – Byline

The Tremendous Opportunity in Attention Measurement – Realeyes – Interview

Let the Attention Data Tell the Story – Realeyes – Interview

Moving Beyond Viewability to Focus on Consumer Engagement – Realeyes – Interview

Moving Towards an Attention Revolution in Advertising – Realeyes – Interview

Kind Snacks Kick Up Their Sales – NCS – Case Study

Media Mix Modelling: the Future-proof, Silo-busting Future of Measurement – M&C Saatchi Performance – Byline

From Engagement to Conversion: the Role of Attention in Advertising – Realeyes – Interview

Streaming Tv’s Time to Shine – M&C Saatchi Performance – Blog

Where Does Attention Lead? Why You Need to Link Attention Measurement to Outcomes – UpWave – Byline

Sports Teams Need a New Playbook to Keep Fans Coming Back – Factoreal – Byline

Pushing Attention Forward During Its Formative Years – Realeyes – Interview

Whatsapp is Ready to Enter the Game – Factoreal – Byline

ARF Winning Paper Upends Industry Norms About Digital Environments – Realeyes – Blog

A Master Thesis: Unpacking the Definition of ‘Attention as a Metric’ – Realeyes – Interview

Seven Techniques for MLB Teams to Increase Fan Engagement This Season – Factoreal – Byline

Attention is the Remedy for Constant Distraction – Realeyes – Interview

Digging Deeper Into Advertising’s Lost Half – Advertising Week – UpWave – Byline

Attention: a Complex Phenomenon Whose Time is Now – Realeyes – Interview

Creative Attention Even More Important in a Post-ATT World – Realeyes – Blog

Flowers Foods’ Early Iterative Testing Increased Creative Performance by 25% – Realeyes – Case Study

Media Mix Modelling: the Future-proof, Silo-busting Future of Measurement – M&C Saatchi Performance – Byline

Attention Needs Standardization for Its Next Great Leap – Realeyes – Interview

Attention is the Remedy to Ad Overload – Realeyes – Interview

Harnessing Attention for Good – Realeyes – Interview

Super Bowl Lvii Ads Drove 16% More Audience Reactions Than Last Year – Realeyes – Report

Advertising Predictions That Will Shake Up the Media Industry in 2023 – UpWave – Sponsored Content

Why CTV is the Perfect Place to Experiment With Attention Measurement – Realeyes – Interview

World Cup Ad Using Suspense & Humor Increased Attention by 35% – Realeyes – Report

Gen Z: All About the Convenience Store – NCS – Blog

World Cup Promos Driving Above Average Attention, Emotional Response – Realeyes – Report

Attention as a Proxy for Business Outcomes – Realeyes – Interview

ARF’s Stipp: We Need to Study Inattention as Well as Attention – Realeyes – Interview

Proving Brand Lift Through Attention – Realeyes – Interview

Attention’s Big Moment Has Arrived – Realeyes – Interview

Attention is the Metric We’ve Been Waiting for – Realeyes – Interview

Being a Trailblazer in Attention Creates a Competitive Advantage – Realeyes – Interview

Income and Inflation – is There a Correlation? – NCS – Blog

Attention Helping Determine Quality of an Impression – Realeyes – Interview

Zipping Around With Marketing Data – NOVUS – Sponsored Content

Attention Industry Needs to Move Upstream to Content Creation – Realeyes – Interview

Not All Attention is Equal – Realeyes – Interview

Chapter 5: Targeting Buyers With a Data Driven Marketing Strategy – Integrate – Blog

Attention Top of Mind at ARF Summit – Realeyes – Blog

Building a Martech Stack That Connects With Today’s B2b Buyers – Integrate – Blog

Emotion AI Reveals Which U.S. Democratic Candidate is Resonating Best With Voters – Realeyes – Report

Chapter 2: the Heart of Precision – Knowing Your Buyers and Redefining Targets – Integrate – Blog

Frictionless Commerce is Here to Stay – UST – Blog

Here’s Why Brand Building is CTV’s Best Shot – UpWave – Byline

Dell Technologies, Realeyes Discuss Attention and Emotion Ai – Realeyes – Blog

Linkedin Head of Media: You Must Have an Attention Strategy – Realeyes – Interview

Realeyes Study Determines Which Sports Drive the Highest Emotional Response – Realeyes – Report

Mars and Realeyes Show 18% Sales Lift, Win I-com Best Ai Award – Realeyes – Blog

Innovation in Automation is Vital for Agency Success – UpWave – Byline

How Resellers Can Add Value to a Publishers’ Unaddressable Inventory – 33 Across – Blog

Four Critical Advertising Goals for This Upfront Season – TVDataNow – Byline

Ads Whose Brand DNA Triggers Emotion, Always Wins – Realeyes – Blog

Frictionless Ecommerce – UST – White Paper

The CMO Guide: Improving Media Efficiency Through Creative Attention – Realeyes – Report

What is the 90/10 Measurement Trap, and How Can Advertisers Avoid It? – UpWave – Byline

Halloween is an Untapped Opportunity for Candy Brand Advertising Online – Realeyes – Report

Digital Advertising Headwinds to Fuel the Takeoff of Connected TV – TVDataNow – Byline

Here’s How to Improve Connected TV Ad Measurement – TVDataNow – Byline

Robust Artificial Intelligence-based Test and Learn is Retail’s Moneyball – UST – Blog

Retail Media – McKinsey –

Waterfall CTV Buying is the Best Choice for Most Advertisers – TVDataNow – Byline

7 Ways Frictionless Shopping Creates Fast ROI for Convenience Stores – UST – Blog

Eliminate Out-of-stock Incidents With a Machine Learning-based Solution – UST – Blog

Frictionless Shopping Experiences in the Age of Covid-19 – UST – Blog

Predicting 2025: The Proliferation of Media Networks, Outcomes, and the Continued Ascent of Streaming. Oh, and AI – UpWave – Blog