IBM Content
As a senior writer consultant for the IBM content apparatus, I have:
Produced 75+ unique pieces of content for IBM Think
Become part of small team that produced 165+ new SEO topics pages and blogs in 2024, which drove 43% of marketing traffic through organic search
Interviewed key IBM subject matter experts and executives, including IBM global head of strategy Roger Premo and VP & Sr. Partner, Americas Data AI Shobhit Varshney
Helped ideate new concepts about SME thought leadership, efficient creation of SEO content and how to cross-pollinate content between product and editorial pages.
Below you can access my full suite of content produced for IBM.
IBM Content | Topic(s) | URL | Date Published |
|---|---|---|---|
What is business automation? – IBM – Topic Page | Process Automation Business Transformation – Business Strategy and Management – Business and Economics Product Engineering – Information Technology – Science & Technology | https://www.ibm.com/think/topics/business-automation | Mon, Mar 24 |
What is process automation? – IBM – Blog | Process Automation Workflow Optimization – Motivation and Goals – Personal Development | https://www.ibm.com/think/topics/process-optimization | Mon, Mar 10 |
DeepSeek’s breakthrough is a win for innovation and accessibility – IBM – Blog | DeepSeek Product Engineering – Information Technology – Science & Technology | https://www.ibm.com/think/insights/deepseek-breakthrough-is-a-win-for-innovation-and-accessibility | Tue, Mar 4 |
Winning at digital transformation and cloud through hybrid by design – IBM – Blog | Cloud – Information Technology – Science & Technology | https://www.ibm.com/think/insights/winning-at-digital-transformation-and-the-cloud-through-hybrid-by-design | Thu, Feb 20 |
Keys to introducing AI in retail environments – IBM – Blog | Product Engineering – Information Technology – Science & Technology | https://www.ibm.com/think/insights/keys-to-implement-ai-in-retail-environments | Wed, Feb 12 |
How to improve telecom customer experience – IBM – Blog | Telecommunications Strategy Branding – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/insights/how-to-improve-telecom-customer-experience | Wed, Jan 22 |
What is finance automation? – IBM – Topic Page | Accounting – Finance and Accounting – Business and Economics Product Engineering – Information Technology – Science & Technology Marketing Strategy and Planning – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/finance-automation | Tue, Jan 7 |
What is AI in government? – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology Public Relations – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/ai-in-government | Fri, Dec 20, 2024 |
Onboarding Human resource management | https://www.ibm.com/think/insights/onboarding-automation | Wed, Dec 18, 2024 | |
How to create a winning marketing automation strategy – IBM – Blog | Content Strategy – Marketing and Sales – Business and Economics, Marketing Strategy and Planning – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/insights/marketing-automation-strategy | Mon, Dec 9, 2024 |
What is sales automation? – , IBM – Topic Page | Sales Strategy – Marketing and Sales – Business and Economics, Marketing Strategy and Planning – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/sales-automation | Mon, Nov 25, 2024 |
What is talent acquisition – IBM – Topic Page | Employee Experience – People and Operational Performance – Business and Economics | https://www.ibm.com/topics/talent-acquisition | Fri, Nov 15, 2024 |
What is AI in insurance? – IBM – Topic Page | Life Insurance Insurance – Industries – Business and Economics Product Engineering – Information Technology – Science & Technology | https://www.ibm.com/think/topics/ai-in-insurance | Fri, Nov 15, 2024 |
AI worfklow – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology | https://www.ibm.com/think/topics/ai-workflow | Thu, Nov 14, 2024 |
The future of AI and energy efficiency – IBM – Blog | Energy Efficiency Product Engineering – Information Technology – Science & Technology Generative AI – Future Tech – Science & Technology Space Exploration – Space and Environmental Sciences – Science & Technology | https://www.ibm.com/think/insights/future-ai-energy-efficiency | Thu, Oct 24, 2024 |
What is AI in telecommunications? – IBM – Topic Page | Telecommunications Strategy Product Engineering – Information Technology – Science & Technology | https://www.ibm.com/think/topics/ai-in-telecommunications | Fri, Oct 18, 2024 |
Top ways to deliver good customer service – IBM – Blog | Branding – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/insights/top-ways-to-deliver-good-customer-service | Thu, Oct 17, 2024 |
What is customer effort score? – IBM – Topic Page | Branding – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/customer-effort-score | Fri, Oct 4, 2024 |
What is customer analytics? – IBM – Topic Page | Branding – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/customer-analytics | Mon, Sep 30, 2024 |
Customer Churn – IBM – Topic Page | Branding – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/customer-churn | Mon, Sep 9, 2024 |
What is business transformation? – IBM – Topic Page | Business Transformation – Business Strategy and Management – Business and Economics Organizational Culture – Business Strategy and Management – Business and Economics Strategy 101 | Mon, Sep 9, 2024 | |
What is Net Promoter Score – IBM – Topic Page | Branding – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/net-promoter-score | Wed, Aug 28, 2024 |
Customer engagement strategy – IBM – Topic Page | Branding – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/insights/customer-engagement-strategy | Wed, Aug 28, 2024 |
Retail customer experience – IBM – Topic Page | Branding – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/retail-customer-experience | Thu, Aug 22, 2024 |
AI for talent acquisition – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology Employee Experience – People and Operational Performance – Business and Economics | https://www.ibm.com/think/topics/ai-talent-acquisition | Mon, Aug 19, 2024 |
What is AI for sales? – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology Sales Strategy – Marketing and Sales – Business and Economics, Generative AI – Future Tech – Science & Technology | https://www.ibm.com/think/topics/ai-for-sales | Fri, Jul 12, 2024 |
IT governance – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology | https://www.ibm.com/think/topics/it-governance | Wed, Jul 10, 2024 |
HR outsourcing – IBM – Topic Page | Recruitment and Layoffs – People and Operational Performance – Business and Economics | https://www.ibm.com/think/topics/hr-outsourcing | Wed, Jul 10, 2024 |
What is people analytics? – IBM – Topic Page | People Analytics – People and Operational Performance – Business and Economics | https://www.ibm.com/think/topics/people-analytics | Thu, Jun 27, 2024 |
What is customer engagement? – IBM – Topic Page | Branding – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/customer-engagement | Thu, Jun 13, 2024 |
T-Mobile unlocks marketing efficiency with Adobe Workfront – IBM, Adobe – Case Study | Marketing Strategy and Planning – Marketing and Sales – Business and Economics, | https://www.ibm.com/blog/t-mobile-unlocks-marketing-efficiency-with-adobe-workfront/ | Thu, Jun 13, 2024 |
What is contact center AI? – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology Branding – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/contact-center-ai | Mon, Jun 10, 2024 |
What is marketing automation? – IBM – Topic Page | Marketing Strategy and Planning – Marketing and Sales – Business and Economics, Digital Marketing – Marketing and Sales – Business and Economics, | https://www.ibm.com/think/topics/marketing-automation | Tue, May 28, 2024 |
Achieving Cloud Excellence and Efficiency With Cloud Maturity Models – IBM – Blog | Cloud – Information Technology – Science & Technology | Fri, May 17, 2024 | |
Upskilling and Reskilling for Talent Transformation in the Era of Ai – IBM – Blog | Product Engineering – Information Technology – Science & Technology Upskilling Training and Development – People and Operational Performance – Business and Economics Employee Experience – People and Operational Performance – Business and Economics | Wed, May 8, 2024 | |
What is Digital Transformation? – IBM – Topic Page | Digital Transformation Strategy – Future Tech – Science & Technology Organizational Culture – Business Strategy and Management – Business and Economics | Thu, May 2, 2024 | |
What is AI in Banking? – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology Banking Innovations Fintech | Wed, May 1, 2024 | |
Create a Lasting Customer Retention Strategy – IBM – Blog | Branding – Marketing and Sales – Business and Economics, Business Administration – Business Strategy and Management – Business and Economics | Fri, Mar 29, 2024 | |
What is Customer Service? – IBM – Topic Page | Business Administration – Business Strategy and Management – Business and Economics | Wed, Mar 27, 2024 | |
What is Website Monitoring? – IBM – Topic Page | Websites – Writing – Art and Humanities | Wed, Mar 20, 2024 | |
What is Customer Retention? – IBM – Topic Page | Branding – Marketing and Sales – Business and Economics, | Thu, Mar 14, 2024 | |
What is Digital Experience Monitoring (Dem)? – IBM – Topic Page | Digital Experience and UX – Information Technology – Science & Technology | Fri, Feb 16, 2024 | |
Customer Service Vs Customer Experience: Key Differentiators – IBM – Blog | Branding – Marketing and Sales – Business and Economics, | Fri, Feb 16, 2024 | |
The Customer Experience Evolution: Today’s Data-driven, Real-time Discipline – IBM – Blog | Data and Analytics – Marketing and Sales – Business and Economics, Branding – Marketing and Sales – Business and Economics, | Mon, Feb 12, 2024 | |
Exploring the Hyper-competitive Future of Customer Experience – IBM – Blog | Branding – Marketing and Sales – Business and Economics, | Fri, Jan 19, 2024 | |
What is Dependency Mapping? – IBM – Topic Page | Dependency Mapping | Thu, Jan 18, 2024 | |
Unlocking Value: Top Digital Transformation Trends – IBM – Blog | Digital Transformation Strategy – Future Tech – Science & Technology | Mon, Jan 15, 2024 | |
How to Create a Robust Digital Transformation Strategy – IBM – Blog | Digital Transformation Strategy – Future Tech – Science & Technology Organizational Culture – Business Strategy and Management – Business and Economics | Mon, Jan 8, 2024 | |
Unlocking Success: Key Components of a Winning Customer Experience Strategy – IBM – Blog | Branding – Marketing and Sales – Business and Economics, | Wed, Dec 20, 2023 | |
Customer Service Trends Winning Organizations Need to Follow – IBM – Blog | Branding – Marketing and Sales – Business and Economics, | Fri, Dec 15, 2023 | |
Seven Customer Service Types That Organizations Should Provide – IBM – Blog | Organizational Culture – Business Strategy and Management – Business and Economics | Wed, Dec 13, 2023 | |
How Ai Will Change the Future of Customer Service – IBM – Blog | Product Engineering – Information Technology – Science & Technology | Thu, Dec 7, 2023 | |
Reskilling Your Workforce in the Time of AI – IBM – Blog | Training and Development – People and Operational Performance – Business and Economics Employee Experience – People and Operational Performance – Business and Economics Product Engineering – Information Technology – Science & Technology Generative AI – Future Tech – Science & Technology Upskilling | Wed, Dec 6, 2023 | |
What is Talent Management? – IBM – Topic Page | Employee Experience – People and Operational Performance – Business and Economics | Tue, Dec 5, 2023 | |
Beyond Basics: Six Tips for an Exceptional Customer Service Strategy – IBM – Blog | Tue, Dec 5, 2023 | ||
How to Build a Successful Employee Experience Strategy – IBM – Blog | Employee Experience – People and Operational Performance – Business and Economics | Thu, Nov 30, 2023 | |
How to Build a Successful Talent Management Strategy – IBM – Blog | Employee Experience – People and Operational Performance – Business and Economics Organizational Culture – Business Strategy and Management – Business and Economics | Mon, Nov 20, 2023 | |
What is Employee Experience? – IBM – Topic Page | Employee Experience – People and Operational Performance – Business and Economics | Thu, Nov 16, 2023 | |
What is Talent Development? – IBM – Topic Page | Employee Experience – People and Operational Performance – Business and Economics | Mon, Oct 30, 2023 | |
Six Keys to Achieving Advanced Container Monitoring – IBM – Blog | Security and Infrastructure – Information Technology – Science & Technology Marketing Strategy and Planning – Marketing and Sales – Business and Economics, Product Engineering – Information Technology – Science & Technology | Mon, Oct 16, 2023 | |
What is Single Pane of Glass? – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology | Wed, Sep 27, 2023 | |
What is Problem Management? – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology | Fri, Aug 18, 2023 | |
6 Considerations to Take When Approximating Cloud Spend – IBM – Blog | Cloud – Information Technology – Science & Technology | Wed, Aug 16, 2023 | |
The Importance of It Cost Management in Modern Organizations – IBM – Blog | Product Engineering – Information Technology – Science & Technology Accounting – Finance and Accounting – Business and Economics | Fri, Aug 11, 2023 | |
What is Chaos Engineering? – IBM – Topic Page | Chaos Engineering Software and Development – Information Technology – Science & Technology Product Engineering – Information Technology – Science & Technology | Thu, Aug 10, 2023 | |
How Organizations Can Successfully Measure an Application Health Monitoring Process – IBM – Blog | Software – Software Production – Science & Technology | Thu, Aug 3, 2023 | |
Incident Management Vs. Problem Management: What’s the Difference? – IBM – Blog | Product Engineering – Information Technology – Science & Technology | Tue, Aug 1, 2023 | |
What is IT Operations Analytics? – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology | Mon, Jul 24, 2023 | |
What is Incident Management? – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology | Wed, Jul 5, 2023 | |
What is Business Analytics? – IBM – Topic Page | Business Administration – Business Strategy and Management – Business and Economics | Wed, Jun 14, 2023 | |
What is IT Automation? – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology Automation – Future Tech – Science & Technology Security and Infrastructure – Information Technology – Science & Technology | Mon, Jun 5, 2023 | |
What is Maintenance, Repair, and Operations? – IBM – Topic Page | Manufacturing – Industries – Business and Economics Maintenance Strategy | Thu, May 25, 2023 | |
What is Smart Transportation? – IBM – Topic Page | Smart Cities – Future Tech – Science & Technology | Tue, May 23, 2023 | |
What is Maintenance Strategy? – IBM – Topic Page | Product Engineering – Information Technology – Science & Technology Manufacturing Maintenance Strategy | Thu, May 18, 2023 | |
What is Fleet Maintenance? – IBM – Topic Page | Logistics Management – Business Strategy and Management – Business and Economics Fleet Maintenance | Tue, May 16, 2023 | |
What is a Transportation Management System? – IBM – Topic Page | Logistics Services Logistics Management – Business Strategy and Management – Business and Economics Supply Chain Management – Business Strategy and Management – Business and Economics | Thu, May 11, 2023 | |
What is Reliability Centered Maintenance? – IBM – Topic Page | Maintenance Strategy Space Exploration – Space and Environmental Sciences – Science & Technology | Wed, May 10, 2023 | |
Talent acquisition – IBM – Topic Page | Employee Experience – People and Operational Performance – Business and Economics | https://www.ibm.com/topics/talent-acquisition |
UST Content | Topic(s) | URL |
|---|---|---|
Is It Infrastructure Agility Your Digital Transformation’s Achilles’ Heel? – UST – Blog | Product Engineering – Information Technology – Science & Technology Digital Transformation Strategy – Future Tech – Science & Technology | |
Top Trends in Semiconductor Next-gen Digital Engineering – UST – Blog | Digital Engineering – Future Tech – Science & Technology | |
Please Reboot, Part 2: Your Ecosystem is a Lie – UST – Blog | Ecosystems – Business Strategy and Management – Business and Economics Digital Transformation Strategy – Future Tech – Science & Technology | |
Hi-tech Platform-as-a-service: the Digital Chip Revolution – UST – Blog | Semiconductors | |
Business Value of Generative AI – UST – Blog | Generative AI – Future Tech – Science & Technology Product Engineering – Information Technology – Science & Technology | |
Understanding the Role of Product Engineering – UST – Blog | Product Engineering – Information Technology – Science & Technology | |
How to Reduce Costs of Application Modernization Initiatives – UST – Blog | Cost Reduction Accounting – Finance and Accounting – Business and Economics | |
Why Application Modernization Requires Reimagining Your Business – UST – Blog | Software – Software Production – Science & Technology Business Administration – Business Strategy and Management – Business and Economics Digital Transformation Strategy – Future Tech – Science & Technology Product Engineering – Information Technology – Science & Technology | |
How to Get Started in Generative Ai – UST – Blog | Gen AI | |
How Low-code/no-code Supercharges Application Modernization – UST – Blog | Software – Software Production – Science & Technology Software and Development – Information Technology – Science & Technology | |
It’s Time to Retire the Item Master; Here’s What Should Replace It – UST – Blog | Security and Infrastructure – Information Technology – Science & Technology Product Engineering – Information Technology – Science & Technology | |
Five Benefits of Embracing Manufacturing 4.0 – UST – Blog | Manufacturing | |
Six Ways to Secure Your Multicloud Environment – UST – Blog | Cloud – Information Technology – Science & Technology | |
How to Provide the Right Type of Frictionless Solution to Your Customers – UST – Blog | Branding – Marketing and Sales – Business and Economics, | |
Five Reasons Why AGL is the Obvious Choice for the Automotive Industry – UST – Blog | AGL Automotive Manufacturing Automotive – Industries – Business and Economics | |
How Businesses Can Maintain End-to-end Visibility in a Radically Altered Supply Chain – UST – Blog | Supply Chain Management – Business Strategy and Management – Business and Economics Business Administration – Business Strategy and Management – Business and Economics Logistics Management – Business Strategy and Management – Business and Economics Logistics Services | |
Five Ways Smart Cities Harness the Ingenuity of Their Communities – UST – Blog | Smart Cities – Future Tech – Science & Technology Public Relations – Marketing and Sales – Business and Economics, Public Policy – Politics and Governance – History & Politics Public Transportation Logistics Management – Business Strategy and Management – Business and Economics | |
5 Healthcare Responses to Covid-19-that Will Become Protocol for Most Companies – UST – Blog | Aging Covid-19 | |
The Role of Microservices in Cloud-native Applications – UST – Blog | Cloud – Information Technology – Science & Technology | |
How Application Modernization Can Spark a Lasting Competitive Advantage – UST – Blog | Software – Software Production – Science & Technology Competitive Analysis – Business Strategy and Management – Business and Economics | |
Robust Artificial Intelligence-based Test and Learn is Retail’s Moneyball – UST – Blog | Product Engineering – Information Technology – Science & Technology | |
Healthtech Meets the Digital Engineering Revolution – UST – Blog | Aging Digital Engineering – Future Tech – Science & Technology | |
Four Reasons to Move to the Private Cloud – UST – Blog | Cloud – Information Technology – Science & Technology | |
Please Reboot, Part 3: It’s Time to Organize Around People – UST – Blog | Digital Transformation Strategy – Future Tech – Science & Technology Organizational Culture – Business Strategy and Management – Business and Economics Software – Software Production – Science & Technology | |
Ways Platform-led Services Can Increase Application Modernization Speed – UST – Blog | Software – Software Production – Science & Technology | |
The Benefits of Multicloud Management – UST – Blog | Cloud – Information Technology – Science & Technology Employee Experience – People and Operational Performance – Business and Economics | |
How to Build Resilience Into Your Organization – UST – White Paper | Organizational Culture – Business Strategy and Management – Business and Economics Company Building – Business Strategy and Management – Business and Economics | |
Frictionless Shopping Experiences in the Age of Covid-19 – UST – Blog | Covid-19 Retail – Industries – Business and Economics | |
Leading Spanish Bank Launches Robust Microservices Architecture With Kubernetes – UST – Case Study | Banking Innovations Product Engineering – Information Technology – Science & Technology Security and Infrastructure – Information Technology – Science & Technology | |
How the Pandemic Changed Digital Engineering – UST – Blog | Digital Engineering – Future Tech – Science & Technology | |
When and How to Rearchitect Applications for the Cloud – UST – Blog | Cloud – Information Technology – Science & Technology | |
Frictionless Ecommerce – UST – White Paper | Branding – Marketing and Sales – Business and Economics, | |
7 Ways Frictionless Shopping Creates Fast ROI for Convenience Stores – UST – Blog | Retail – Industries – Business and Economics | |
Ensuring Your Product Strategy is Fit-for-growth – UST – Blog | Business Administration – Business Strategy and Management – Business and Economics | |
Do Generative AI Tools Like Chatgpt Live Up to Their Hype? – UST – Blog | Product Engineering – Information Technology – Science & Technology | |
What is Experience-led Digital Transformation – UST – Blog | Digital Transformation Strategy – Future Tech – Science & Technology Digital Experience and UX – Information Technology – Science & Technology Branding – Marketing and Sales – Business and Economics, | |
How Application Modernization Future-proofs Organizations – UST – White Paper | Software – Software Production – Science & Technology Organizational Culture – Business Strategy and Management – Business and Economics | |
Challenges in Digital Engineering, and How to Address Them – UST – Blog | Digital Engineering – Future Tech – Science & Technology | |
Four Ways UST Cloud Manager Harnesses the Cloud – UST – Blog | Cloud – Information Technology – Science & Technology | |
Strategies for Avoiding the “build-to-build” Trap – UST – Blog | Build-to-build Trap – Product – Business and Economics | |
If Not Now, Then When? How Covid-19 Has Reinforced the Need to Prioritize Employee Experience – UST – Blog | Employee Experience – People and Operational Performance – Business and Economics Covid-19 | |
DevSecOps: the Unification of Development and Security – UST – Blog | Security and Infrastructure – Information Technology – Science & Technology | |
Five Costly Cloud Infrastructure Mistakes to Avoid – UST – Blog | Cloud – Information Technology – Science & Technology | |
Frictionless Commerce is Here to Stay – UST – Blog | Retail – Industries – Business and Economics | |
How Digital Transformation Drives Tangible Customer Experience – UST – Blog | Digital Transformation Strategy – Future Tech – Science & Technology Branding – Marketing and Sales – Business and Economics, | |
Harnessing the Product Engineering Mindset – UST – White Paper | Product Engineering – Information Technology – Science & Technology | |
Debunking the Five Most Prevalent Cloud Myths – UST – Blog | Cloud – Information Technology – Science & Technology | |
The Top 3 Benefits of a Digitally Mature Organization – UST – Blog | Digital Maturity – Future Tech – Science & Technology Organizational Culture – Business Strategy and Management – Business and Economics Digital Transformation Strategy – Future Tech – Science & Technology Digital Transformation – Business Strategy and Management – Business and Economics | |
Planning Year-end Compensation Through Workday – UST – Blog | Employee Experience – People and Operational Performance – Business and Economics | |
Five Ways to Add Agility to Your It Infrastructure – UST – Blog | Product Engineering – Information Technology – Science & Technology | |
Eliminate Out-of-stock Incidents With a Machine Learning-based Solution – UST – Blog | ||
How to Identify the Right Product Engineering Strategy – UST – Blog | Business Administration – Business Strategy and Management – Business and Economics | |
Four Ways to Maximize Cloud Infrastructure Investments – UST – Blog | Cloud – Information Technology – Science & Technology | |
Five Ways an Anticipatory Government Produces Positive Outcomes – UST – Blog | Anticipatory Government Data and Analytics – Marketing and Sales – Business and Economics, Public Relations – Marketing and Sales – Business and Economics, | |
4 Things Digitally Mature Organizations Do Differently – UST – Blog | Digital Transformation – Business Strategy and Management – Business and Economics Organizational Culture – Business Strategy and Management – Business and Economics |
