All Total Emphasis Content
Topic(s)
URL
Published date
What is finance automation? – IBM – Topic Page
Financial Planning
IT Automation
Marketing Automation
Financial Analysis
https://www.ibm.com/think/topics/finance-automation
Tue, Jan 7
What are Illiquid Assets and Why Invest in Them Using SDIRA? – Forge Global – Blog
Alternative Investments
Private Equity
Self-directed IRAs
https://forgetrust.com/resources/articles/what-are-illiquid-assets-why-invest-using-sdira/
Thu, Jan 2
What is AI in government? – IBM – Topic Page
AI in government
Artificial Intelligence Overview
Government Relations
https://www.ibm.com/think/topics/ai-in-government
Fri, Dec 20, 2024
Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes – Realeyes – Blog
Attention Measurement
https://blog.realeyesit.com/nielsen-adds-realeyes-attention-creative-evaluation-to-bolster-ad-outcomes
Wed, Dec 18, 2024
How to Identify Sales Lift Opportunities for Every Ad Creative – Realeyes – Blog
Attention Measurement
Sales Lift
https://blog.realeyesit.com/how-to-identify-sales-lift-opportunities-for-every-ad-creative
Fri, Dec 13, 2024
Working Through Where To Work From – NOVUS – Sponsored Content
Job Seeking/Future of Work
Work from Home
https://www.forbes.com/councils/forbesbusinesscouncil/2024/12/10/working-through-where-to-work-from/
Tue, Dec 10, 2024
How to create a winning marketing automation strategy – IBM – Blog
Content marketing strategy
Marketing Automation
https://www.ibm.com/think/insights/marketing-automation-strategy
Mon, Dec 9, 2024
Proof of Delivery – Uber for Business – Blog
Logistics Management
Food Delivery
Retail Delivery
https://merchants.ubereats.com/us/en/resources/articles/proof-of-delivery/?uclick_id=98d456fa-29bf-43e2-8675-d3add2543add&marketing_vistor_id=bc15480a-01bb-4a3f-ba60-9ddc4014fe89
Sun, Dec 1, 2024
What is sales automation? – , IBM – Topic Page
Sales Strategy
Marketing Automation
https://www.ibm.com/think/topics/sales-automation
Mon, Nov 25, 2024
AI to Reshape Creative and Measurement, and the Publisher-Advertiser Relationship – UpWave – Byline
Advertising Strategy
Ad Measurement
Artificial Intelligence Overview
https://martechseries.com/mts-insights/guest-authors/ai-to-reshape-creative-and-measurement-and-the-publisher-advertiser-relationship/?utm_source=hootsuite&utm_medium=facebook&utm_term=martech+series&utm_content=6df5d4f5-d49e-4406-b7b9-3f0502913a3b&utm_campaign=Organic
Wed, Nov 20, 2024
What is Talent Acquisition – IBM – Topic Page
Talent Aquisition
https://www.ibm.com/topics/talent-acquisition
Fri, Nov 15, 2024
What is AI in insurance? – IBM – Topic Page
Life Insurance
Insurance Issues
AI in insurance
https://www.ibm.com/think/topics/ai-in-insurance
Fri, Nov 15, 2024
AI worfklow – IBM – Topic Page
AI and workforce
Workflows
Operational Efficiency
IT Automation
https://www.ibm.com/think/topics/ai-workflow
Thu, Nov 14, 2024
To unlock AI’s power, simplify your Search campaigns – Google – Blog
Search Engine Marketing (SEM)
Search Ads
AI in sales
https://www.thinkwithgoogle.com/marketing-strategies/search/ai-for-search-advertising-campaign-strategy/
Tue, Nov 12, 2024
Reaching sports fans is as easy as the second option – Lemma – Byline
Sports Marketing
CTV
Streaming
Digital Out of Home
Out of Home
https://advertisingweek.com/reaching-sports-fans-as-easy-as-looking-at-the-second-option/
Thu, Nov 7, 2024
Sports Transition to Streaming Brings Linear Reckoning Closer – UpWave – Byline
Sports Marketing
CTV
https://advertisingweek.com/sports-transition-to-streaming-brings-linear-reckoning-closer/
Thu, Nov 7, 2024
How dash cams can transform fleet operations – Driver Technologies – Byline
Logistics Services
Logistics Management
https://www.fleetmaintenance.com/equipment/safety-and-technology/article/55240402/how-dash-cams-can-transform-fleet-operations
Wed, Nov 6, 2024
PreView AI Metrics Linked to Performance Such as Sales & Brand Lift – Realeyes – Blog
Attention Measurement
Sales Lift
Synthetic AI
https://blog.realeyesit.com/preview-synthetic-performance-validation
Mon, Nov 4, 2024
Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands – Realeyes – Blog
Attention Measurement
Advertising Strategy
https://blog.realeyesit.com/realeyes-grip-partnership
Wed, Oct 30, 2024
The future of AI and energy efficiency – IBM – Blog
Energy Efficiency
Artificial Intelligence Overview
Generative AI
Renewable Energy
https://www.ibm.com/think/insights/future-ai-energy-efficiency
Thu, Oct 24, 2024
What is AI in telecommunications? – IBM – Topic Page
Telecommunications Strategy
AI in Telecommunications
https://www.ibm.com/think/topics/ai-in-telecommunications
Fri, Oct 18, 2024
Top ways to deliver good customer service – IBM – Blog
Customer Experience Strategy
Customer Service Strategy
https://www.ibm.com/think/insights/top-ways-to-deliver-good-customer-service
Thu, Oct 17, 2024
This Campaign Season, Vote to Embrace Cookieless – 33 Across – Byline
Cookieless Advertising
Ad Agencies
https://www.admonsters.com/this-campaign-season-vote-to-embrace-cookieless/
Tue, Oct 15, 2024
AI and automation: How manufacturing is winning – UIPath – Blog
Manufacturing
Robot Process Automation
Manufacturing Automation
https://www.uipath.com/blog/industry-solutions/manufacturer-arcelik-embracing-ai-and-automation
Fri, Oct 11, 2024
What is customer effort score? – IBM – Topic Page
Customer Experience Strategy
Customer Data
https://www.ibm.com/think/topics/customer-effort-score
Fri, Oct 4, 2024
Building Resilience for Protests and Civil Unrest – OnSolve – Blog
Risk Management
Employee Safety
https://www.onsolve.com/blog/sra-building-resilience-protests-and-civil-unrest/
Tue, Oct 1, 2024
3 manufacturing outcomes that matter – UIPath – White Paper
Manufacturing
Productivity Strategies
Quality Control
Operational Efficiency
https://start.uipath.com/rs/995-XLT-886/images/manufacturing-outcomes-ebook.pdf
https://www.uipath.com/resources/automation-whitepapers/3-outcomes-that-matter-in-manufacturing
Tue, Oct 1, 2024
What is customer analytics? – IBM – Topic Page
Customer Analytics
Customer Experience Strategy
https://www.ibm.com/think/topics/customer-analytics
Mon, Sep 30, 2024
Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology – Realeyes – Blog
Attention Measurement
Ad effectiveness
Heatmaps
https://blog.realeyesit.com/realeyes-unveils-revolutionary-ai-powered-heatmaps-technology
Thu, Sep 26, 2024
The Year of Outcomes: A Paradigm Shift in Advertising KPIs – UpWave – LinkedIn post
Advertising Outcomes
Ad Measurement
https://www.linkedin.com/pulse/year-outcomes-paradigm-shift-advertising-kpis-chris-kelly-otgcc/?trackingId=L9JZXJEoQJyCupj7PtYROQ%3D%3D
Wed, Sep 25, 2024
What is last-mile delivery tracking? – Uber for Business – Blog
Retail Strategies
Logistics Services
Food Delivery
Retail Delivery
https://merchants.ubereats.com/us/en/resources/articles/what-is-last-mile-delivery-tracking/
Sat, Sep 21, 2024
Selling CTV And DOOH As The Same Thing Undermines Their Value – Lemma – Byline
Out of Home
CTV
Streaming
https://www.adexchanger.com/on-tv-and-video/selling-ctv-and-dooh-as-the-same-thing-undermines-their-value/
Fri, Sep 20, 2024
Decoding the Jargon: Separating CTV from DOOH for Better Campaigns – Lemma – Byline
Out of Home
CTV
Streaming
https://advertisingweek.com/decoding-the-jargon-separating-ctv-from-dooh-for-better-campaigns/
Tue, Sep 17, 2024
How to survive and thrive in a multi-agency ecosystem – NOVUS – Sponsored Content
Agency Review
Ad Agencies
https://www.fastcompany.com/91186514/how-to-survive-and-thrive-in-a-multi-agency-ecosystem
Fri, Sep 13, 2024
Customer Churn – IBM – Topic Page
Customer Experience Strategy
Customer Churn
Customer Retention
https://www.ibm.com/think/topics/customer-churn
Mon, Sep 9, 2024
Retail Media: As Important for Brand Builders as Performance Marketers – 33 Across – Byline
Retail Media
https://www.admonsters.com/retail-media-as-important-for-brand-builders-as-performance-marketers/
Tue, Sep 3, 2024
Sam: AIMS – AI leaders of tomorrow – Google DeepMind – LinkedIn post
Artificial Intelligence Overview
Higher Education
African History
https://www.linkedin.com/posts/suzan-sam-miller-b936b03_congratulations-to-the-first-graduates-from-activity-7227236794763800576-mAzv?utm_source=share&utm_medium=member_desktop
Mon, Sep 2, 2024
The Power of Multicultural Creators – Realeyes – Case Study
Attention Measurement
Multicultural Marketing
https://www.realeyesit.com/case_studies/how-multicultural-creators-help-brands-connect-with-multiple-audiences/
Sun, Sep 1, 2024
Anna: AIMS – AI leaders of tomorrow – Google DeepMind – LinkedIn post
Artificial Intelligence Overview
Higher Education
African History
https://www.linkedin.com/posts/anna-koivuniemi_congratulations-to-the-first-graduates-from-activity-7227209401797881856-tjjL?utm_source=share&utm_medium=member_desktop
Sun, Sep 1, 2024
The Risk and Resilience Professional’s Guide to Responsible AI – OnSolve – White Paper
Risk Management
Responsible AI
Crisis management and disaster recovery
https://www.onsolve.com/resource/guide-to-responsible-ai/
September 2024
Mass Notification 101 for Business Leaders – OnSolve – Sales Deck
Risk Management
https://www.onsolve.com/resource/mass-notification-101-for-business-owners/
Sun, Sep 1, 2024
Customer engagement strategy – IBM – Topic Page
Customer Experience Strategy
Customer Retention
https://www.ibm.com/think/insights/customer-engagement-strategy
Wed, Aug 28, 2024
What is Net Promoter Score – IBM – Topic Page
Customer Experience Strategy
Customer Experience Management (CEM)
Customer Analytics
https://www.ibm.com/think/topics/net-promoter-score
Wed, Aug 28, 2024
Retail customer experience – IBM – Topic Page
Retail Strategies
Retail Media
Customer Experience Strategy
https://www.ibm.com/think/topics/retail-customer-experience
Thu, Aug 22, 2024
AI for talent acquisition – IBM – Topic Page
Artificial Intelligence Overview
Talent Development
Talent Measurement
Employee Experience Strategy
https://www.ibm.com/think/topics/ai-talent-acquisition
Mon, Aug 19, 2024
Focusing on customer experience is key to managing higher insurance costs – Mylo – Byline
Insurance Issues
Life Insurance
Health Insurance
https://www.propertycasualty360.com/2024/08/09/focusing-on-customer-experience-is-key-to-managing-higher-insurance-costs/?slreturn=2024082990833
Fri, Aug 9, 2024
Building Brands In a Multi-channel Landscape – UpWave – White Paper
Brand Strategy
Brand Building
https://www.upwave.com/building-brands-in-a-multi-channel-landscape/
Thu, Aug 1, 2024
Appointment TV didn’t go away; it just changed for the better – NOVUS – Sponsored Content
Television
CTV
Live sports
Broadcasting
https://www.fastcompany.com/91164074/appointment-tv-didnt-go-away-it-just-changed-for-the-better
Mon, Jul 29, 2024
4 ways to adapt small group benefits for the modern workforce – Mylo – Byline
Employee Benefits
Employee Experience Strategy
https://www.benefitspro.com/2024/07/26/4-ways-to-adapt-small-group-benefits-for-the-modern-workforce/?slreturn=20240814195900
Fri, Jul 26, 2024
What is AI for sales? – IBM – Topic Page
Artificial Intelligence Overview
Sales Techniques
AI in sales
Sales forecasting and planning
Sales Strategy
Sales Enablement
Generative AI
https://www.ibm.com/think/topics/ai-for-sales
Fri, Jul 12, 2024
HR outsourcing – IBM – Topic Page
HR outsourcing
https://www.ibm.com/think/topics/hr-outsourcing
Wed, Jul 10, 2024
IT governance – IBM – Topic Page
IT governance
https://www.ibm.com/think/topics/it-governance
Wed, Jul 10, 2024
Brand Building Reborn: The Evolving Strategy in a Post-Cookie World – UpWave – Byline
Brand Strategy
Brand Positioning
https://www.b2bnn.com/2024/07/brand-building-reborn-the-evolving-strategy-in-a-post-cookie-world/#google_vignette
Mon, Jul 8, 2024
Programmatic Cookie Alternative Trends Report – 33 Across – White Paper
Cookieless Advertising
Ad Measurement
https://go.33across.com/advertising-report-q2-2024?utm_campaign=Advertising%20Trends%20Report%20|%20Q2%202024&utm_source=Insights%20Center%20Q2%202024&utm_medium=Insights%20Center%20Q2%202024&utm_term=Insights%20Center%20Q2%202024&utm_content=Insights%20Center%20Q2%202024
Sat, Jun 29, 2024
What is people analytics? – IBM – Topic Page
People analytics
https://www.ibm.com/think/topics/people-analytics
Thu, Jun 27, 2024
Don’t Blame Us – The Taylor Swift Affect Isn’t Real Yet – UpWave – Byline
Live sports
CTV
Advertising Strategy
Broadcasting
https://advertisingweek.com/dont-blame-us-the-taylor-swift-effect-isnt-yet-real/
Wed, Jun 19, 2024
Attention + Sales Lift: A winning combination for CPG brands – NCS – Case Study
Advertiser Solutions
Attention Measurement
Ad Measurement
https://info.ncsolutions.com/blog/attention-sales-lift-a-winning-combination-for-cpg-brands
Tue, Jun 18, 2024
T-Mobile unlocks marketing efficiency with Adobe Workfront – IBM, Adobe – Case Study
Marketing Impact
Marketing Automation
https://www.ibm.com/blog/t-mobile-unlocks-marketing-efficiency-with-adobe-workfront/
Thu, Jun 13, 2024
What is customer engagement? – IBM – Topic Page
Customer Relationship Management (CRM)
Customer Experience Strategy
https://www.ibm.com/think/topics/customer-engagement
Thu, Jun 13, 2024
What is contact center AI? – IBM – Topic Page
Customer Care
Artificial Intelligence Overview
Customer Retention
Customer feedback and surveys
Customer Service Strategy
https://www.ibm.com/think/topics/contact-center-ai
Mon, Jun 10, 2024
The Human Element Necessary for Ai-powered Attention – Realeyes – Interview
Attention Measurement
Ad Measurement
Fri, May 31, 2024
What is marketing automation? – IBM – Topic Page
Marketing Automation
Digital Marketing and Online Presence
https://www.ibm.com/think/topics/marketing-automation
Tue, May 28, 2024
AI in Insurance: Balancing Tech Innovations With Human Insight for Optimal Service – Mylo – Byline
Insurers
Artificial Intelligence Overview
Mon, May 27, 2024
Retail Media Networks Are Poised to Dominate the Cookieless Landscape – 33 Across – Byline
Retail Marketing
Retail Media
Cookieless Advertising
Tue, May 21, 2024
Achieving Cloud Excellence and Efficiency With Cloud Maturity Models – IBM – Blog
Cloud Migration
Cloud Maturity Models #
Fri, May 17, 2024
The Importance of Feedback – Northern Trust – Blog
Leadership
Employee Satisfaction
Employee Relations
https://medium.com/face-value/navigating-feedback-as-much-an-art-as-it-is-a-science-a229ae3ae402
Mon, May 13, 2024
Navigating the Attention Trail – Realeyes – Interview
Attention Measurement
Artificial Intelligence Overview
Thu, May 9, 2024
Upskilling and Reskilling for Talent Transformation in the Era of Ai – IBM – Blog
Artificial Intelligence Overview
Upskilling
Reskilling
AI and workforce
Employee Experience Strategy
Wed, May 8, 2024
Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges – 33 Across – Byline
Supply Chain Optimization
Cookieless Advertising
Advertiser Solutions
Tue, May 7, 2024
5 Ways to Address the Mainframe Skills Gap – Kyndryl – Blog
Mainframe Computing
Upskilling
Fri, May 3, 2024
What is Digital Transformation? – IBM – Topic Page
Digital Transformation Strategy
Organizational Success
Thu, May 2, 2024
What is AI in Banking? – IBM – Topic Page
Artificial Intelligence Overview
Banking Innovations
Fintech
Wed, May 1, 2024
Why a Devsecops Imperative for Companies With Mainframes? – Kyndryl – Blog
DevSecOps
Mainframe Computing
Tue, Apr 23, 2024
What is Business Transformation? – IBM – Topic Page
Business Transformation
Organizational Success
Strategy 101
Wed, Apr 17, 2024
Create a Lasting Customer Retention Strategy – IBM – Blog
Customer Experience Strategy
Customer Retention
Business Insights
Fri, Mar 29, 2024
How to Solve the Marketing Resource Paradox & Actually Do More With Less – 2x – Byline
B2B Marketing
Marketing Outsourcing
Marketing Strategy and Planning
Marketing Optimization
Fri, Mar 29, 2024
What is Customer Service? – IBM – Topic Page
Customer Service Strategy
Business Insights
Wed, Mar 27, 2024
Corporate Failures in the Cloud: Lessons Learned and How to Prevent Them – Deep Blue Cloud – Blog
Cloud computing
Cloud Budgeting
Cloud Investments
Sat, Mar 23, 2024
Closing the Cloud Skills Gap: How Deep Blue Cloud Can Fast-track Your Business Innovation – Deep Blue Cloud – Blog
Cloud Skills Gap
Business Insights
Sat, Mar 23, 2024
Panels Are Failing to Combat Fraud Effectively – Realeyes – Blog
Survey fraud
Customer Data
Fri, Mar 22, 2024
2022 Annual Report – Ball Corporation – Annual Report
Financial Report
Corporate Document
Thu, Mar 21, 2024
What is Website Monitoring? – IBM – Topic Page
Websites
Wed, Mar 20, 2024
What is Customer Retention? – IBM – Topic Page
Customer Retention
Thu, Mar 14, 2024
Attention Strengthens Advertisers’ Contract With Audiences – Realeyes – Interview
Attention Measurement
B2B Marketing
Buyer Connection
Mon, Mar 11, 2024
Culture Captured: the Power of Keeping Pace With Everyday People’s Online Voices – Advertising Week – Catch + Release – Byline
Advertiser Solutions
Influencer Marketing
Influencer Relations
Digital Marketing and Online Presence
Wed, Mar 6, 2024
Billion-dollar Decisions at Risk: the Alarming Rise of Survey Fraud – Realeyes – Blog
Survey fraud
Customer feedback and surveys
Customer Data
Fri, Mar 1, 2024
The Embedded, Immersive Future of Personal Finance – Team8 – Byline
Fintech
https://www.spiceworks.com/finance/fintech/guest-article/ai-driven-solutions-reshaping-personal-finance/
Wed, Feb 28, 2024
Don’t Fear the New: Taking Calculated Risks in Advertising – NOVUS – Sponsored Content
Advertiser Solutions
Change Management
Wed, Feb 28, 2024
Bridging the gap in marketing spend allocation and audience targeting – Channel Mix – Byline
Cookieless Advertising
Mobile ad attribution modeling
https://www.performancemarketingworld.com/article/1862228/bridging-gap-marketing-spend-allocation-audience-targeting
Wed, Feb 21, 2024
UGC Renaissance: the Future of Creative Marketing – Catch + Release – Byline
User-generated content
Influencer Marketing
Wed, Feb 21, 2024
Unlocking the Power of AI: A Roadmap for Advertisers in a Cookieless Era – UpWave – Byline
Cookieless Advertising
Artificial Intelligence Overview
https://advertisingweek.com/how-advertisers-can-harness-the-power-of-ai-in-a-cookieless-era/
Fri, Feb 16, 2024
Customer Service Vs Customer Experience: Key Differentiators – IBM – Blog
Customer Service Strategy
Customer Experience Strategy
Fri, Feb 16, 2024
Helping Advertisers See the Bigger Picture of Attention – Realeyes – Interview
Attention Measurement
Agency Innovation
Fri, Feb 16, 2024
How Advertisers Can Harness the Power of AI in a Cookieless Era – Channel Mix – Byline
Artificial Intelligence Overview
Cookieless Advertising
Fri, Feb 16, 2024
What is Digital Experience Monitoring (Dem)? – IBM – Topic Page
Digital Experience Monitoring
Fri, Feb 16, 2024
The Demise of Third-Party Cookies is CTV’s Opportunity to Shine – UpWave – Byline
CTV
Cookieless Advertising
https://streetfightmag.com/2024/02/15/the-demise-of-third-party-cookies-is-ctvs-opportunity-to-shine/
Thu, Feb 15, 2024
Publishers Can Face the Cookieless Future With Alternative Identifiers Today – 33 Across – Byline
Cookieless Advertising
Alternative Identifiers
Ad Measurement
Audience Targeting
https://www.33across.com/news/2024/02/13/publishers-can-face-the-cookieless-future-with-alternative-identifiers-today-mx3#:~:text=Publishers%20Can%20Face%20the%20Cookieless%20Future%20with%20Alternative%20Identifiers%20Today,-February%2013%2C%202024&text=As%20the%20cookieless%20future%20approaches,best%20options%20available%20for%20publishers.
Thu, Feb 15, 2024
The customer experience evolution: Today’s data-driven, real-time discipline – IBM – Blog
Personalization
https://www.ibm.com/blog/evolution-customer-experience/
Wed, Feb 14, 2024
The Customer Experience Evolution: Today’s Data-driven, Real-time Discipline – IBM – Blog
Customer Experience Strategy
Data-Driven Marketing
Customer Retention
Mon, Feb 12, 2024
The Trinity of Attention: Context, Emotional Response & Distinction – Realeyes – Interview
Attention Measurement
Wed, Jan 31, 2024
Customer Experience Examples That Drive Value – IBM – Blog
Customer Experience Strategy
Personalization
Customer Relationship Management (CRM)
Customer Retention
https://www.ibm.com/blog/customer-experience-examples/
Thu, Jan 25, 2024
Parvati Vaish interview – Realeyes – Interview
Attention Measurement
https://blog.realeyesit.com/attention-is-all-about-delivering-value
Fri, Jan 19, 2024
Exploring the Hyper-competitive Future of Customer Experience – IBM – Blog
Customer Experience Strategy
Fri, Jan 19, 2024
Attention is All About Delivering Value – Realeyes – Interview
Attention Measurement
Sales Outcomes
Fri, Jan 19, 2024
The impending cookieless future has everyone in advertising fearful about what’s next – Channel Mix – Byline
Mobile ad attribution modeling
Cookieless Advertising
https://martechseries.com/mts-insights/guest-authors/the-impending-cookieless-future-has-everyone-in-advertising-fearful-about-whats-next/
Thu, Jan 18, 2024
What is Dependency Mapping? – IBM – Topic Page
Dependency Mapping
Thu, Jan 18, 2024
Panel Integrity: Kantar Hits Near 100% Anti-Fraud using Realeyes Verify – Realeyes – Case Study
Attention Measurement
Customer feedback and surveys
Survey fraud
https://www.realeyesit.com/case_studies/panel-integrity-kantar-hits-near-100-anti-fraud-using-realeyes-verify/
Wed, Jan 17, 2024
The Impending Cookieless Future Has Everyone in Advertising Fearful About What’s Next – ChanelMix – Byline
Cookieless Advertising
Wed, Jan 17, 2024
The Impending Cookieless Future Has Everyone in Advertising Fearful About What’s Next – Channel Mix – Byline
Advertiser Solutions
Wed, Jan 17, 2024
Four Ways Machine Learning Will Change Mobile Advertising in 2024 – Mobvista – Byline
Advertiser Solutions
Mon, Jan 15, 2024
Four Ways Machine Learning Will Change Mobile Advertising in 2024 – Mobvista – Byline
Machine Learning
Mobile Marketing
Mon, Jan 15, 2024
Unlocking Value: Top Digital Transformation Trends – IBM – Blog
Digital Transformation Strategy
Mon, Jan 15, 2024
How to Create a Robust Digital Transformation Strategy – IBM – Blog
Digital Transformation Strategy
Organizational Success
Mon, Jan 8, 2024
The Future is Here – 33 Across – Byline
DSPs
Cookieless Advertising
https://streetfightmag.com/2023/12/28/third-party-cookies-the-future-is-here/
Thu, Dec 28, 2023
Third-party Cookies, the Future is Here – 33 Across – Byline
Cookieless Advertising
Thu, Dec 28, 2023
The Hybrid-casual Gaming Boom Will Get Hotter in 2024 – Mobvista – Byline
Hybrid-casual Gaming
Thu, Dec 21, 2023
Unlocking success: Key components of a winning customer experience strategy – IBM – Byline
Customer Experience Strategy
https://www.ibm.com/blog/customer-experience-strategy/
Wed, Dec 20, 2023
Unlocking Success: Key Components of a Winning Customer Experience Strategy – IBM – Blog
Customer Experience Strategy
Wed, Dec 20, 2023
Customer Service Trends Winning Organizations Need to Follow – IBM – Blog
Customer Service Strategy
Customer feedback and surveys
Customer Relationship Management (CRM)
Fri, Dec 15, 2023
Seven customer service types that organizations should provide – IBM – Byline
Customer Service Strategy
CRM
https://www.ibm.com/blog/customer-service-types/
Wed, Dec 13, 2023
Seven Customer Service Types That Organizations Should Provide – IBM – Blog
Customer Service Strategy
Organizational Success
Wed, Dec 13, 2023
Six ways AI can influence the future of customer service – IBM – Blog
Performance AI
Customer Service Strategy
https://www.ibm.com/blog/customer-service-future/
Thu, Dec 7, 2023
How Ai Will Change the Future of Customer Service – IBM – Blog
Artificial Intelligence Overview
Thu, Dec 7, 2023
Reskilling Your Workforce in the Time of AI – IBM – Blog
Reskilling
Employee Experience Strategy
Employee Growth
Artificial Intelligence Overview
Generative AI
Upskilling
AI and workforce
Wed, Dec 6, 2023
Beyond basics: Six tips for an exceptional customer service strategy – IBM – Blog
Customer Service Strategy
CRM
https://www.ibm.com/blog/customer-service-strategy/
Tue, Dec 5, 2023
Beyond Basics: Six Tips for an Exceptional Customer Service Strategy – IBM – Blog
Customer Service Strategy
Tue, Dec 5, 2023
What is Talent Management? – IBM – Topic Page
Talent Development
Talent Measurement
Tue, Dec 5, 2023
Kantar’s Comprehensive Approach to Attention – Realeyes – Interview
Attention Measurement
Mon, Dec 4, 2023
How to Build a Successful Employee Experience Strategy – IBM – Blog
Employee Experience Strategy
Thu, Nov 30, 2023
How to build a successful talent management strategy – IBM – Blog
Talent Development
Talent Measurement
Human resource management
https://www.ibm.com/blog/talent-management-strategy/
Mon, Nov 20, 2023
How to Build a Successful Talent Management Strategy – IBM – Blog
Employee Growth
Organizational Success
Mon, Nov 20, 2023
Why Actions, Not Words, Are Needed to Face the Cookieless Future – 33 Across – Byline
Cookieless Advertising
Advertiser Solutions
Ad Measurement
Mon, Nov 20, 2023
Exploring Attention’s Renaissance – Realeyes – Interview
Attention Measurement
Thu, Nov 16, 2023
Traffic Shaping is Blocking the Road to the Cookieless Future – 33 Across – Byline
Traffic Shaping
Cookieless Advertising
Thu, Nov 16, 2023
What is Employee Experience? – IBM – Topic Page
Employee Experience Strategy
Employee Satisfaction
Thu, Nov 16, 2023
Reviewing the Agency Review Process: There’s a Better Way – NOVUS – Sponsored Content
Agency Review
Ad Agencies
Wed, Nov 15, 2023
Reviewing the agency review process: There’s a better way – NOVUS – Sponsored Content
Ad Agencies
Agency-client relationships
1https://www.fastcompany.com/90981513/reviewing-the-agency-review-process-theres-a-better-way
Wed, Nov 15, 2023
Attention as a Catalyst for Change – Realeyes – Interview
Attention Measurement
Advertiser Solutions
Ad Measurement
Mon, Nov 13, 2023
What Marketers Need to Know Before Starting a Tiktok Shop Campaign – Mobvista – Byline
Marketing Impact
Thu, Nov 9, 2023
How to Fortify Compliance and 3 Lines of Defense Ahead of International Policy Updates – Ubiquity – Byline
Compliance
Wed, Nov 8, 2023
Helping Advertisers Solve the Attention Puzzle – Realeyes – Interview
Attention Measurement
Company Building
Thu, Nov 2, 2023
Earned Wage Access: Why HR Leaders Shouldn’t Fear This Breakthrough Benefit – The Clearing House – Byline
Earned Wage Access
Employee Benefits
Tue, Oct 31, 2023
What is Talent Development? – IBM – Topic Page
Employee Growth
Mon, Oct 30, 2023
Six Keys to Achieving Advanced Container Monitoring – IBM – Blog
Container Monitoring
Advanced Techniques
IT Management
Mon, Oct 16, 2023
Digging Deeper Into Advertising’s Lost Half – UpWave – Byline
Cookieless Advertising
ROAS Increase
Ad Measurement
Mon, Oct 16, 2023
Roku Increases Roas While Doubling Efficiency – NCS – Case Study
ROAS Increase
Advertiser Solutions
Ad Measurement
Thu, Oct 12, 2023
Attention Measurement’s Global Footprint – Realeyes – Interview
Attention Measurement
Sat, Oct 7, 2023
What is Single Pane of Glass? – IBM – Topic Page
IT Management
Wed, Sep 27, 2023
Plan Your Exit: Entrepreneurs Need to Start Getting Ready Early – UBS – Byline
Business Insights
Tue, Sep 26, 2023
Why In-app, Not MFA, is the Advertising Solution Made for Advertisers – Mobvista – Byline
Advertiser Solutions
Ad Fraud
Digital Marketing and Online Presence
Websites
Sun, Sep 17, 2023
Why in-app, Not MFA, is the Advertising Solution Made for Advertisers – Mobvista – Byline
Advertiser Solutions
Sun, Sep 17, 2023
Hybrid casual mobile games will get hotter in 2024 says Mintegral – Mobvista – Byline
Mobile ad formats and user engagement
https://appdevelopermagazine.com/hybrid-casual-mobile-games-will-get-hotter-in-2024-says-mintegral/
Sat, Sep 16, 2023
Empowering Retailers: the Rise of in-house Retail Media – Moloco – Blog
Retail Media
Retail Marketing
Marketing Impact
Wed, Sep 13, 2023
How Real-time Payments Alleviate The Credit Crunch for Small Business Owners – The Clearing House – Byline
Earned Wage Access
Payroll
https://eonetwork.org/blog/how-real-time-payments-alleviate-the-credit-crunch-for-small-business-owners/
Thu, Sep 7, 2023
Balancing Digital Growth and ESG Goals for the Ultimate Cloud Cost Optimization – Mobvista – Byline
ESG
Business Growth Strategies
Digital Marketing and Online Presence
Wed, Sep 6, 2023
Four Things to Simplify Your Marketing Strategy in a Complex Market – Factoreal – Byline
Marketing Strategy and Planning
Wed, Aug 23, 2023
Going all-in for your clients: a uniquely human endeavor – NOVUS – Sponsored Content
Customer Service Strategy
Ad Agencies
https://www.fastcompany.com/90941685/going-all-in-for-your-clients-a-uniquely-human-endeavor
Tue, Aug 22, 2023
Cloud Cost Optimization: the Key to Balancing Digital Growth and ESG Goals – Mobvista – Byline
Cloud Budgeting
ESG
Digital Transformation Strategy
Cloud computing
Tue, Aug 22, 2023
What is Problem Management? – IBM – Topic Page
ITIL Processes
Fri, Aug 18, 2023
Key Insights From the I-COM Attention Forum Series – Realeyes – Blog
Attention Measurement
Artificial Intelligence Overview
Marketing Optimization
Thu, Aug 17, 2023
6 Considerations to Take When Approximating Cloud Spend – IBM – Blog
Cloud Harnessing
Cloud Skills Gap
Cloud Budgeting
Wed, Aug 16, 2023
The Importance of It Cost Management in Modern Organizations – IBM – Blog
IT Cost Management
Financial Efficiency
Fri, Aug 11, 2023
Here’s Why ​​optimizing for Clicks is Not ​​optimizing at All – UpWave – Byline
Advertiser Solutions
Fri, Aug 11, 2023
What is Chaos Engineering? – IBM – Topic Page
Chaos Engineering
Software Engineering
IT Infrastructure
Thu, Aug 10, 2023
The Tremendous Opportunity in Attention Measurement – Realeyes – Interview
Attention Measurement
Mon, Aug 7, 2023
ChatGPT Won’t Replace Human-led Strategy, but It Will Enhance It – NOVUS – Sponsored Content
Generative AI
Artificial Intelligence Overview
ChatGPT
Sun, Aug 6, 2023
How Organizations Can Successfully Measure an Application Health Monitoring Process – IBM – Blog
Application Health Monitoring
Thu, Aug 3, 2023
Let the Attention Data Tell the Story – Realeyes – Interview
Attention Measurement
Cookieless Advertising
Thu, Aug 3, 2023
McKinsey Tech Trends 2023 – McKinsey – LinkedIn post
August 2023
Incident Management Vs. Problem Management: What’s the Difference? – IBM – Blog
ITIL Processes
Tue, Aug 1, 2023
Moving Beyond Viewability to Focus on Consumer Engagement – Realeyes – Interview
Attention Measurement
Advertiser Solutions
Ad Viewability
Mon, Jul 24, 2023
What is IT Operations Analytics? – IBM – Topic Page
IT Operations Analytics
Mon, Jul 24, 2023
Moving Towards an Attention Revolution in Advertising – Realeyes – Interview
Attention Measurement
Artificial Intelligence Overview
Wed, Jul 19, 2023
Kind Snacks Kick Up Their Sales – NCS – Case Study
Retail Strategies
Retail Marketing
Food Retail
Sun, Jul 9, 2023
What is Incident Management? – IBM – Topic Page
IT Processes
Wed, Jul 5, 2023
Media Mix Modelling: the Future-proof, Silo-busting Future of Measurement – M&C Saatchi Performance – Byline
Media Mix Modeling
Ad Measurement
Advertiser Solutions
Mon, Jul 3, 2023
Diversity, Equity, and Inclusion in Hiring: the Ultimate Guide – GoodTime.io – Blog
Hiring Practices
DEI
Thu, Jun 29, 2023
Adding Sales Effect Outcomes to Marketing Mix Models Unlocks Insights – NCS – Blog
Sales Outcomes
Marketing Mix Modeling
Fri, Jun 23, 2023
Tips for Successful Influencer Strategies – M&C Saatchi Performance – Blog
Influencer Marketing
Influencer Relations
Digital Marketing and Online Presence
Fri, Jun 23, 2023
Maximising Roi With Playable Ads: Key Strategies for Success – Mobvista – Byline
ROI Maximization
Tue, Jun 20, 2023
Five Thoughts on B2B Marketing Organizational Flexibility and Impact – 2x – Byline
B2B Marketing
Organizational Success
Marketing Impact
Fri, Jun 16, 2023
Here’s Why Marketing Outsourcing Can Get Companies Ready for Generative Ai – 2x – Byline
Marketing Outsourcing
Company Building
Fri, Jun 16, 2023
Here’s Why Marketing Outsourcing Can Get Companies Ready for Generative AI – 2x – Byline
Artificial Intelligence Overview
Marketing Outsourcing
Generative AI
Fri, Jun 16, 2023
What is Business Analytics? – IBM – Topic Page
Business Insights
Wed, Jun 14, 2023
From Engagement to Conversion: the Role of Attention in Advertising – Realeyes – Interview
Attention Measurement
Inventory Management
Tue, Jun 13, 2023
Streaming Tv’s Time to Shine – M&C Saatchi Performance – Blog
CTV
Tue, Jun 13, 2023
Sports Teams Need a New Playbook to Keep Fans Coming Back – Factoreal – Byline
Sports Marketing
Mon, Jun 12, 2023
Where Does Attention Lead? Why You Need to Link Attention Measurement to Outcomes – UpWave – Byline
Attention Measurement
Business Insights
Ad Measurement
Mon, Jun 12, 2023
ChatGPT Won’t Replace Human-led Strategy, but It Will Enhance It – NOVUS – Sponsored Content
ChatGPT
Thu, Jun 8, 2023
Pushing Attention Forward During Its Formative Years – Realeyes – Interview
Attention Measurement
Artificial Intelligence Overview
Tue, Jun 6, 2023
What is IT Automation? – IBM – Topic Page
IT Automation
AIOps
DevSecOps
Mon, Jun 5, 2023
What is Maintenance, Repair, and Operations? – IBM – Topic Page
MRO
Maintenance Strategy
Thu, May 25, 2023
What is Smart Transportation? – IBM – Topic Page
Smart Transportation
Tue, May 23, 2023
What is Maintenance Strategy? – IBM – Topic Page
IT Infrastructure
Manufacturing
Maintenance Strategy
Thu, May 18, 2023
What is Fleet Maintenance? – IBM – Topic Page
Logistics Management
Fleet Maintenance
Tue, May 16, 2023
What is a Transportation Management System? – IBM – Topic Page
Logistics Services
Logistics Management
Supply Chain Management
Supply Chain Optimization
Thu, May 11, 2023
What is Reliability Centered Maintenance? – IBM – Topic Page
Maintenance Strategy
Aircraft Maintenance
Wed, May 10, 2023
Whatsapp is Ready to Enter the Game – Factoreal – Byline
WhatsApp
Social Media Marketing
Sports Marketing
Mobile Marketing
Sun, May 7, 2023
ARF Winning Paper Upends Industry Norms About Digital Environments – Realeyes – Blog
Attention Measurement
Sat, May 6, 2023
A Master Thesis: Unpacking the Definition of ‘Attention as a Metric’ – Realeyes – Interview
Attention Measurement
Fri, May 5, 2023
Next in Media Podcast: Mars & Realeyes on Attention’s Business Impact – Realeyes – Blog
Artificial Intelligence Overview
Banking Innovations
Fintech
Fri, May 5, 2023
Seven Techniques for MLB Teams to Increase Fan Engagement This Season – Factoreal – Byline
Sports Marketing
Sales Strategy
Baseball
Mon, May 1, 2023
Attention is the Remedy for Constant Distraction – Realeyes – Interview
Attention Measurement
Cookieless Advertising
Fri, Apr 28, 2023
Marketers Cannot Lose Authenticity in Their Quest to Embrace Ai – Factoreal – Byline
Artificial Intelligence Overview
Fri, Apr 28, 2023
How to Get Started in Generative Ai – UST – Blog
Gen AI
Tue, Apr 18, 2023
The Comprehensive History of Timebanking and How It’s Ready to Spur a Great Awakening – TimeRepublik – Blog
Timebanking
Thu, Apr 13, 2023
Five Thoughts on Being (or Becoming) a Visionary – N/A – Newsletter
Leadership
Visionary
Fri, Apr 7, 2023
Digging Deeper Into Advertising’s Lost Half – Advertising Week – UpWave – Byline
Ad Measurement
Brand lift
https://advertisingweek.com/digging-deeper-into-advertisings-lost-half/
April 2023
Addressing Mental Health, From Leading HR Executives – PR Council – Blog
Human resource management
Employee Benefits
Stress management and relaxation techniques
Tue, Mar 28, 2023
Why going small is the big move you should consider – NOVUS – Byline
Hiring Strategies
Organizational Success
Organizational Insights
Ad Agencies
https://www.fastcompany.com/90871143/why-going-small-is-the-big-move-you-should-consider
Tue, Mar 28, 2023
How to Keep Projects on Track – N/A – Newsletter
Project Management
Sat, Mar 25, 2023
Growing Pains: a Better Way Forward for Fast-rising Performance PR – DMI Partners – Byline
Marketing Impact
Public Relations
Fri, Mar 24, 2023
2023 Annual Report – Ball Corporation – Annual Report
Financial Report
Corporate Document
Annual Review
Tue, Mar 21, 2023
On the Enduring Power of the Blank Canvas – N/A – Newsletter
Creativity
Sat, Mar 18, 2023
Do Generative AI Tools Like Chatgpt Live Up to Their Hype? – UST – Blog
Artificial Intelligence Overview
Fri, Mar 17, 2023
Attention: a Complex Phenomenon Whose Time is Now – Realeyes – Interview
Attention Measurement
Ad Measurement
Thu, Mar 16, 2023
2023 is the Year to Finally Commit to Email Automation – DMI Partners – Byline
Marketing Impact
2023 Trends
Email marketing
Thu, Mar 16, 2023
Creative Attention Even More Important in a Post-ATT World – Realeyes – Blog
Attention Measurement
CTV
Mon, Mar 13, 2023
Why Going Small is the Big Move You Should Consider – NOVUS – Sponsored Content
Strategic Decisions
Business Insights
Wed, Mar 8, 2023
Flowers Foods’ Early Iterative Testing Increased Creative Performance by 25% – Realeyes – Case Study
Attention Measurement
Ad effectiveness
Tue, Mar 7, 2023
Media Mix Modelling: the Future-proof, Silo-busting Future of Measurement – M&C Saatchi Performance – Byline
Media Mix Modeling
Advertising Strategy
Tue, Mar 7, 2023
Attention Needs Standardization for Its Next Great Leap – Realeyes – Interview
Attention Measurement
Cookieless Advertising
Fri, Mar 3, 2023
Attention is the Remedy to Ad Overload – Realeyes – Interview
Attention Measurement
Cookieless Advertising
Advertiser Solutions
Wed, Mar 1, 2023
Harnessing Attention for Good – Realeyes – Interview
Attention Measurement
Thu, Feb 23, 2023
Super Bowl Lvii Ads Drove 16% More Audience Reactions Than Last Year – Realeyes – Report
Audience Reactions
Mon, Feb 20, 2023
Why More Marketers Should Embrace Product-led Growth Mindset – M&C Saatchi Performance – Byline
Marketing Mindset
Strategic Adoption
Wed, Feb 8, 2023
Advertising Predictions That Will Shake Up the Media Industry in 2023 – UpWave – Sponsored Content
Advertiser Solutions
Advertising Strategy
Cookieless Advertising
Brand Positioning
Tue, Feb 7, 2023
Business Value of Generative AI – UST – Blog
Generative AI
Artificial Intelligence Overview
Sun, Feb 5, 2023
5 Ways Your Company Can Survive Rising Fuel Costs – Fuelman – Sponsored Content
Cost Management
Wed, Jan 25, 2023
6 Ways to Rein in Your Company’s Expenses in 2023 – Fuelman – Sponsored Content
Financial Strategies
Wed, Jan 25, 2023
Preparing for Smart Targeting in the Wake of Apple’s Att Framework – M&C Saatchi Performance – Byline
Mobile Marketing
Wed, Jan 25, 2023
5 Cost-controlling Measures Your Company Can Start Taking Today – Fuelman – Sponsored Content
Expense Management
Wed, Jan 25, 2023
5 Unique Ways to Show Your Team Gratitude This Employee Appreciation Day – Starbucks – Sponsored Content
Employee Experience Strategy
Employee Satisfaction
Employee Retention
Employee Benefits
https://web.archive.org/web/20230820075344/https://www.entrepreneur.com/business-news/5-unique-ways-to-show-your-team-gratitude-this-employee/443383
Wed, Jan 25, 2023
Video Telematics: a Win-win for Insurers, Fleet Owners – Driver Technologies – Byline
Insurers
Logistics Management
Fri, Jan 13, 2023
Attention Leaders package – Realeyes – Interview
Attention Measurement
https://www.realeyesit.com/attention-leaders/
Wed, Jan 4, 2023
AlphaFold Database – Anna – Organizations – LinkedIn post
2023
Sam AlphaFold post – Organizations – LinkedIn post
2023
Hello World post – Anna – Organizations – LinkedIn post
2023
7 Things We Learned This Year About Social Media – Socialize – Blog
Social Media Marketing
Influencer Marketing
Sat, Dec 31, 2022
What Your Customer Success Team Needs in an Economic Downturn – Matik – Blog
Customer Success
Customer Experience Strategy
Customer Acquisition
Wed, Dec 28, 2022
Why CTV is the Perfect Place to Experiment With Attention Measurement – Realeyes – Interview
CTV
Brand Strategy
Attention Measurement
Ad Measurement
Tue, Dec 20, 2022
World Cup Ad Using Suspense & Humor Increased Attention by 35% – Realeyes – Report
Ad Campaign
Attention Measurement
Humor in Advertising
Mon, Dec 19, 2022
How Do You Handle the Hiring Downturn? Plot Your Next Moves – GoodTime.io – Byline
Hiring Practices
Thu, Dec 15, 2022
Gen Z: All About the Convenience Store – NCS – Blog
Convenience Store
Gen Z marketing
Retail Trends
Tue, Dec 13, 2022
What is Experience-led Digital Transformation – UST – Blog
Digital Transformation Strategy
Digital Experience Monitoring
Customer Experience Strategy
Fri, Dec 9, 2022
How Customer Success Teams Can Improve Trust in a Data-driven World – Matik – Byline
Customer Success
Wed, Dec 7, 2022
Leading Spanish Bank Launches Robust Microservices Architecture With Kubernetes – UST – Case Study
Banking Innovations
Microservices
Kubernetes
Tue, Dec 6, 2022
Planning Year-end Compensation Through Workday – UST – Blog
Employee Benefits
Fri, Dec 2, 2022
World Cup Promos Driving Above Average Attention, Emotional Response – Realeyes – Report
World Cup
Audience Attention
Emotional Advertising
Fri, Dec 2, 2022
Attention as a Proxy for Business Outcomes – Realeyes – Interview
Attention Measurement
Tue, Nov 29, 2022
7 Bold Bets for 2023 Talent Acquisition – GoodTime.io – Byline
Recruitment Strategies
Mon, Nov 21, 2022
How VR is Revolutionizing Medicine – ConquestVR – Byline
VR in Medicine
Healthcare Innovations
Thu, Nov 17, 2022
ARF’s Stipp: We Need to Study Inattention as Well as Attention – Realeyes – Interview
Attention Measurement
Thu, Nov 17, 2022
Proving Brand Lift Through Attention – Realeyes – Interview
Attention Measurement
Wed, Nov 9, 2022
5 Ways to Show Your Team Appreciation During the Holidays (and Why You Should) – Starbucks – Sponsored Content
Employee Benefits
Employee Satisfaction
https://web.archive.org/web/20230101073530/https://www.entrepreneur.com/business-news/5-ways-to-show-your-team-appreciation-during-the-holidays/438404
Thu, Nov 3, 2022
Tech Companies Forcing a Return to the Office Are Ignoring the Data – Andiamo – Sponsored Content
Job Seeking/Future of Work
Hiring
Organizational Culture
Work-Life Balance
Workforce Planning
Thu, Nov 3, 2022
Attention’s Big Moment Has Arrived – Realeyes – Interview
Attention Measurement
Wed, Nov 2, 2022
Attention is the Metric We’ve Been Waiting for – Realeyes – Interview
Attention Measurement
Cookieless Advertising
Thu, Oct 27, 2022
How to Avoid Creating the Next Digital Divide Through VR – ConquestVR – Byline
VR Revolution
Sat, Oct 22, 2022
Being a Trailblazer in Attention Creates a Competitive Advantage – Realeyes – Interview
Attention Measurement
Fri, Oct 21, 2022
Income and Inflation – is There a Correlation? – NCS – Blog
Financial Insights
Macroeconomics
Political Economy
Retail Marketing
Thu, Oct 20, 2022
5 Effective Ways to Recognize Your Hybrid Team This Holiday Season – Starbucks – Sponsored Content
Employee Benefits
Employee Satisfaction
Workforce Planning
Operational Efficiency
Wed, Oct 19, 2022
Disengaged Workers? It’s Time to Fix Your Company Culture – GoodTime.io – Byline
Company Building
Organizational Culture
Employee Experience Strategy
Employee Relations
Wed, Oct 19, 2022
How Engineering Drives Revenue in an Economic Downturn – Blameless – Byline
Product Engineering
IT Management
IT Automation
Mon, Oct 17, 2022
Attention Helping Determine Quality of an Impression – Realeyes – Interview
Attention Measurement
Thu, Oct 13, 2022
5 Healthcare Responses to Covid-19-that Will Become Protocol for Most Companies – UST – Blog
Healthcare Innovations
Covid-19
Mon, Oct 10, 2022
Zipping Around With Marketing Data – NOVUS – Sponsored Content
Local Advertising
Target audience identification
Audience Targeting
Mon, Oct 10, 2022
2023 Trend Watch: a Pivotal Year in Commerce, Streaming and Authenticity for Marketers – M&C Saatchi Performance – Byline
Commerce Trends
Streaming
Authenticity
https://www.thedrum.com/opinion/2022/11/28/2023-trend-watch-pivotal-year-commerce-streaming-and-authenticity-marketers
Mon, Oct 10, 2022
Attention Industry Needs to Move Upstream to Content Creation – Realeyes – Interview
Attention Measurement
Cookieless Advertising
Advertiser Solutions
Thu, Oct 6, 2022
Why VR is Not the Metaverse and Vice Versa – ConquestVR – Byline
VR vs Metaverse
VR Revolution
Metaverse
Thu, Oct 6, 2022
Chapter 7: How to Build a Buyer-driven Marketing Organization Structure – Integrate – Blog
B2B Marketing
Wed, Oct 5, 2022
Healthtech Meets the Digital Engineering Revolution – UST – Blog
Healthcare Innovations
Digital Engineering
Tue, Oct 4, 2022
Top Trends in Semiconductor Next-gen Digital Engineering – UST – Blog
Digital Engineering
Mon, Oct 3, 2022
How the Pandemic Changed Digital Engineering – UST – Blog
Digital Engineering
Fri, Sep 30, 2022
Challenges in Digital Engineering, and How to Address Them – UST – Blog
Digital Engineering
Wed, Sep 28, 2022
Not All Attention is Equal – Realeyes – Interview
Ad Measurement
Attention Measurement
Wed, Sep 28, 2022
Chapter 6: Data Governance, the Unsung Hero of an Effective Marketing Strategy – Integrate – Blog
Digital Marketing and Online Presence
Content analytics
Marketing Analytics
Tue, Sep 27, 2022
Chapter 5: Targeting Buyers With a Data Driven Marketing Strategy – Integrate – Blog
Customer Data
Audience Targeting
Advertiser Solutions
Wed, Sep 21, 2022
Attention Top of Mind at ARF Summit – Realeyes – Blog
Attention Measurement
Ad Measurement
Advertiser Solutions
Fri, Sep 16, 2022
Building a Martech Stack That Connects With Today’s B2b Buyers – Integrate – Blog
Advertiser Solutions
Thu, Sep 15, 2022
Emotion AI Reveals Which U.S. Democratic Candidate is Resonating Best With Voters – Realeyes – Report
Emotional Advertising
Attention Measurement
Political Advertising
Mon, Sep 12, 2022
The Biggest Mistakes Ar Lens Creators Make and How to Fix Them – Pretty Big Monster – Byline
AR Lens
Mon, Sep 12, 2022
How Startups Can Hire Wisely During Challenging Time – GoodTime.io – Byline
Startup Planning
Hiring Practices
Hiring Strategies
Founder Relationships
Sun, Sep 11, 2022
Why the VR Revolution Needs Audio as Much as Graphics – ConquestVR – Byline
VR Revolution
Fri, Sep 9, 2022
7 Steps to Maximize Your Renewal Success Rate – Matik – Byline
Customer Retention
Renewal Success
Thu, Sep 8, 2022
How AI Powers Modern Product Management – Birdie – Blog
Artificial Intelligence Overview
Product Engineering
Product Development
Thu, Sep 8, 2022
Chapter 3: How to Activate Buyers With a B2B Omnichannel Experience – Integrate – Blog
B2B Marketing
Omnichannel Marketing
Wed, Sep 7, 2022
Chapter 2: the Heart of Precision – Knowing Your Buyers and Redefining Targets – Integrate – Blog
Market Segmentation
Target audience identification
Advertising Strategy
Wed, Aug 31, 2022
Hi-tech Platform-as-a-service: the Digital Chip Revolution – UST – Blog
Semiconductors
Tue, Aug 30, 2022
Frictionless Commerce is Here to Stay – UST – Blog
Retail Future
Frictionless Commerce
Retail Innovations
Fri, Aug 26, 2022
Revisiting Covid Vaccination Psa Effectiveness as School Opens Up – Realeyes – Report
Covid-19
Fri, Aug 26, 2022
3 Ways to Reduce Your Accounting Expenses – Cratoflow – Blog
Expenses
Cost Reduction
Financial Management
Thu, Aug 25, 2022
Chapter 1: B2B Buying Process — Smash the Sales Funnels in Marketing – Integrate – Blog
B2B Marketing
Sales Funnel Management
Marketing Processes
Thu, Aug 25, 2022
Customer-centric Revolution and the Product Team’s Role – Birdie – Byline
Product Development
Customer Experience Strategy
Customer Relationship Management (CRM)
Customer Retention
Tue, Aug 23, 2022
Here’s Why Brand Building is CTV’s Best Shot – UpWave – Byline
CTV
Audience Engagement
Tue, Aug 23, 2022
How to Provide the Right Type of Frictionless Solution to Your Customers – UST – Blog
Customer Experience Strategy
Mon, Aug 22, 2022
Dell Technologies, Realeyes Discuss Attention and Emotion Ai – Realeyes – Blog
Advertiser Solutions
Attention Measurement
Artificial Intelligence Overview
Fri, Aug 12, 2022
Why Application Modernization Requires Reimagining Your Business – UST – Blog
Application Modernization
Business Insights
Digital Transformation Strategy
IT Infrastructure
Tue, Aug 9, 2022
5 Ways to Minimize Customer Churn During Challenging Times – Matik – Byline
Customer Retention
Customer Experience Strategy
Customer Care
Customer Experience Management (CEM)
Thu, Aug 4, 2022
Linkedin Head of Media: You Must Have an Attention Strategy – Realeyes – Interview
Attention Measurement
Artificial Intelligence Overview
Wed, Aug 3, 2022
Realeyes Study Determines Which Sports Drive the Highest Emotional Response – Realeyes – Report
Emotional Advertising
Wed, Jul 27, 2022
Four Ways to Automate Your Bookkeeping Process – Cratoflow – Blog
Bookkeeping
Financial Efficiency
Mon, Jul 25, 2022
How to Reduce Costs of Application Modernization Initiatives – UST – Blog
Cost Reduction
Financial Strategies
Mon, Jul 25, 2022
Mars, GSK Approach to Attention Highlights at Icom Roundtable – Realeyes – Blog
Artificial Intelligence Overview
Fri, Jul 22, 2022
Marketing as a Service, or How to Improve B2B Marketing Impact – 2x – Byline
B2B Marketing
Digital Marketing and Online Presence
Marketing Budgets
Marketing Outsourcing
Fri, Jul 15, 2022
The Future of AR Billing – Automation – Cratoflow – Blog
Accounts Payable/Receivable
Robot Process Automation
Wed, Jul 13, 2022
The Deprioritization of Diversity and Its Impact on Hiring – GoodTime.io – Byline
Hiring Practices
Tue, Jul 12, 2022
How to Build Resilience Into Your Organization – UST – White Paper
Organizational Success
Building Strategies
Sun, Jul 10, 2022
IT Digest Interview With Ahryun Moon – GoodTime.io – Interview
Company Strategy
Leadership
Human resource management
Hiring
Hiring Practices
Hiring Strategies
Wed, Jul 6, 2022
Harnessing the Product Engineering Mindset – UST – White Paper
Product Engineering
Fri, Jun 24, 2022
How Companies Should Re-deploy Employee Hours After Saving Time – Cratoflow – Blog
Employee Hours
Productivity Strategies
Wed, Jun 22, 2022
Ahryun Moon of Goodtime: 5 Things I Wish Someone Told Me Before I Became a Founder – GoodTime.io – Blog
Founder Relationships
Startup Planning
Thu, Jun 16, 2022
Mars and Realeyes Show 18% Sales Lift, Win I-com Best Ai Award – Realeyes – Blog
Sales Lift
Artificial Intelligence Overview
Attention Measurement
Tue, Jun 14, 2022
How to Use Tech to Help Recruit Better Candidates – GoodTime.io – Byline
Employee Recruitment
Recruitment Strategies
Hiring Strategies
Recruitment
Tue, Jun 7, 2022
How Low-code/no-code Supercharges Application Modernization – UST – Blog
Application Modernization
Low Code/No Code
Web development
Wed, Jun 1, 2022
Innovation in Automation is Vital for Agency Success – UpWave – Byline
Agency Innovation
Ad Agencies
Advertiser Solutions
Ad Measurement
Wed, May 25, 2022
What’s on the Mind of Today’s Cpg Marketers? – NCS – Blog
CPG Marketers
Wed, May 25, 2022
Realeyes & Tvision Partner to Expand Full Suite of Attention Metrics – Realeyes – Blog
Customer Service Strategy
Artificial Intelligence Overview
Mon, May 23, 2022
How Resellers Can Add Value to a Publishers’ Unaddressable Inventory – 33 Across – Blog
Advertiser Solutions
Thu, May 12, 2022
What Marketers Get Wrong About the Full Brand Building Funnel – UpWave – Byline
Brand Strategy
Brand lift
Tue, May 10, 2022
Ways Platform-led Services Can Increase Application Modernization Speed – UST – Blog
Application Modernization
Wed, Apr 27, 2022
How Application Modernization Future-proofs Organizations – UST – White Paper
Application Modernization
Organizational Success
Wed, Apr 20, 2022
DevSecOps: the Unification of Development and Security – UST – Blog
Cybersecurity Strategy
DevSecOps
Mon, Apr 18, 2022
Waiting for the Metaverse? The Revolution is Already Here – Pretty Big Monster – Byline
Metaverse
VR Revolution
Sat, Apr 16, 2022
Four Critical Advertising Goals for This Upfront Season – TVDataNow – Byline
Advertiser Solutions
Tue, Apr 12, 2022
The Role of Microservices in Cloud-native Applications – UST – Blog
Cloud-native Applications
Mon, Apr 11, 2022
How Application Modernization Can Spark a Lasting Competitive Advantage – UST – Blog
Application Modernization
Competitive Advantage
Mon, Mar 28, 2022
When and How to Rearchitect Applications for the Cloud – UST – Blog
Cloud Rearchitecture
Cloud Strategies
Cloud Harnessing
Application Modernization
Cloud-native Applications
Fri, Mar 25, 2022
Ensuring Your Product Strategy is Fit-for-growth – UST – Blog
Business Insights
Tue, Mar 15, 2022
Why AI Helps Maximize Product Lifecycle Marketing – Birdie – Byline
Artificial Intelligence Overview
Tue, Mar 15, 2022
Strategies for Avoiding the “build-to-build” Trap – UST – Blog
Build-to-build Trap
Mon, Mar 7, 2022
How to Identify the Right Product Engineering Strategy – UST – Blog
Business Insights
Mon, Feb 28, 2022
Understanding the Role of Product Engineering – UST – Blog
Product Engineering
IT Support
Fri, Feb 18, 2022
The Way For Brands To Create Immersive Experiences – Pretty Big Monster – Byline
Virtual Reality
Metaverse
https://www.mediapost.com/publications/article/371145/the-way-for-brands-to-create-immersive-experiences.html
Sat, Feb 12, 2022
Ads Whose Brand DNA Triggers Emotion, Always Wins – Realeyes – Blog
Emotional Advertising
Attention Measurement
Sun, Feb 6, 2022
Interview Strategy Basics: Build the Candidate Relationship – GoodTime.io – Blog
Hiring Practices
Hiring
Talent Development
Candidate Relationship
Tue, Feb 1, 2022
Medical Emergencies in Air – McKinsey – LinkedIn post
2022
Physicians + Clerical Tasks – McKinsey – LinkedIn post
2022
AI + Drug Discovery – McKinsey – LinkedIn post
2022
Gen Z’s Influence is Already Here, Are You Ready? – InMobi – Byline
Mobile advertising and app monetization
Gen Z marketing
https://advertisingweek.com/gen-zs-influence-is-already-here-are-you-ready/
2022
Frictionless Ecommerce – UST – White Paper
Retail Innovations
Customer Experience Strategy
Sat, Jan 1, 2022
The CMO Guide: Improving Media Efficiency Through Creative Attention – Realeyes – Report
Attention Measurement
ChatGPT
Tue, Dec 7, 2021
Optimizing for Attention Drives Brand Lift – Realeyes – Case Study
ChatGPT
Tue, Nov 23, 2021
What is the 90/10 Measurement Trap, and How Can Advertisers Avoid It? – UpWave – Byline
Advertiser Solutions
Ad Measurement
Advertising Strategy
Brand Positioning
Thu, Nov 18, 2021
How to Power the Construction Boom With Solar Power – Aspen Power –
Renewable Energy
Energy Efficiency
https://commercialobserver.com/2021/11/construction-solar-power/#content
Thu, Nov 4, 2021
Halloween is an Untapped Opportunity for Candy Brand Advertising Online – Realeyes – Report
CPG Marketers
Halloween
Sun, Oct 31, 2021
Halloween is an Untapped Opportunity for Candy Brand Advertising Online – Realeyes – Report
Advertiser Solutions
Sun, Oct 31, 2021
Digital Advertising Headwinds to Fuel the Takeoff of Connected TV – TVDataNow – Byline
CTV
Broadcasting
Ad Measurement
Fri, Sep 24, 2021
Five Costly Cloud Infrastructure Mistakes to Avoid – UST – Blog
Cloud Infrastructure
Tue, Sep 21, 2021
Four Reasons to Move to the Private Cloud – UST – Blog
Cloud Migration
Tue, Sep 14, 2021
Six Ways to Secure Your Multicloud Environment – UST – Blog
Cloud Protection
Tue, Sep 7, 2021
Four Ways UST Cloud Manager Harnesses the Cloud – UST – Blog
Cloud Management
Cloud Strategies
Wed, Sep 1, 2021
Debunking the Five Most Prevalent Cloud Myths – UST – Blog
Cloud computing
Wed, Aug 25, 2021
Here’s How to Improve Connected TV Ad Measurement – TVDataNow – Byline
CTV
Ad Measurement
Thu, Jul 1, 2021
The Top 3 Benefits of a Digitally Mature Organization – UST – Blog
Digital Maturity
Organizational Insights
Digital Transformation Strategy
Digitally Mature Organizations
Thu, Jun 10, 2021
The solar industry’s low-tech problem and how to fix it – Aspen Power – Interview
Renewable Energy
Energy Efficiency
AI and Energy Use
https://electrek.co/2021/05/31/the-solar-industrys-low-tech-problem-and-how-to-fix-it/
Mon, May 31, 2021
How Digital Transformation Drives Tangible Customer Experience – UST – Blog
Digital Transformation Strategy
Customer Experience Strategy
Mon, May 24, 2021
4 Things Digitally Mature Organizations Do Differently – UST – Blog
Digitally Mature Organizations
Organizational Insights
Thu, May 13, 2021
Why the ‘crawl, Walk, Run’ Methodology is Critical for Non-profits and Cultural Institutions – ReadySetRocket – Byline
Project Management
Nonprofits
Thu, Feb 25, 2021
It’s Time to Retire the Item Master; Here’s What Should Replace It – UST – Blog
Item Master
IT Optimization
Wed, Feb 10, 2021
Robust Artificial Intelligence-based Test and Learn is Retail’s Moneyball – UST – Blog
Artificial Intelligence Overview
Retail Strategies
Thu, Jan 28, 2021
Five Ways to Add Agility to Your It Infrastructure – UST – Blog
IT Agility
Tue, Dec 22, 2020
Waterfall CTV Buying is the Best Choice for Most Advertisers – TVDataNow – Byline
CTV
Advertiser Solutions
Thu, Dec 10, 2020
Five Reasons Why AGL is the Obvious Choice for the Automotive Industry – UST – Blog
AGL
Automotive Industry
Technology Choices
Mon, Dec 7, 2020
Please Reboot, Part 3: It’s Time to Organize Around People – UST – Blog
Organizational Success
Digital Transformation Strategy
Organizational Culture
Application Modernization
Mon, Dec 7, 2020
Five Ways an Anticipatory Government Produces Positive Outcomes – UST – Blog
Anticipatory Government
Predictive Analytics
Government Relations
Wed, Dec 2, 2020
Five Benefits of Embracing Manufacturing 4.0 – UST – Blog
Manufacturing
Tue, Nov 24, 2020
Five Ways Smart Cities Harness the Ingenuity of Their Communities – UST – Blog
Smart Cities
Public Affairs
Public Policy
Public Transportation
Logistics Management
Fri, Nov 20, 2020
7 Ways Frictionless Shopping Creates Fast ROI for Convenience Stores – UST – Blog
Retail Innovations
Retail Strategies
Frictionless Commerce
Convenience Store
Mon, Nov 16, 2020
Four Ways to Maximize Cloud Infrastructure Investments – UST – Blog
Cloud computing
Cloud Investments
Thu, Nov 12, 2020
How Businesses Can Maintain End-to-end Visibility in a Radically Altered Supply Chain – UST – Blog
Supply Chain Management
Business Insights
Logistics Management
Logistics Services
Mon, Nov 9, 2020
Eliminate Out-of-stock Incidents With a Machine Learning-based Solution – UST – Blog
Retail Solutions
Wed, Oct 28, 2020
Is It Infrastructure Agility Your Digital Transformation’s Achilles’ Heel? – UST – Blog
IT Infrastructure
Digital Transformation Strategy
Wed, Oct 14, 2020
If Not Now, Then When? How Covid-19 Has Reinforced the Need to Prioritize Employee Experience – UST – Blog
Employee Experience Strategy
Employee Relations
Covid-19
Thu, Sep 24, 2020
Returning to Work Safely With Work.com – Ciberspring – Blog
Employee Satisfaction
Mon, Aug 3, 2020
The Benefits of Multicloud Management – UST – Blog
Multicloud Management
Employee Benefits
Mon, Aug 3, 2020
Frictionless Shopping Experiences in the Age of Covid-19 – UST – Blog
Covid-19
Frictionless Commerce
Retail Adaptations
Tue, May 26, 2020
Please Reboot, Part 2: Your Ecosystem is a Lie – UST – Blog
Ecosystems
Digital Transformation Strategy
Mon, May 11, 2020
AI and Healthcare – McKinsey – LinkedIn post
Chat GPT Optometry – McKinsey – LinkedIn post
Tech Trends – McKinsey – LinkedIn post
Insurance Industry – McKinsey – LinkedIn post
Kiwibank Case Study – McKinsey – LinkedIn post
McKinsey AI Approach – McKinsey – LinkedIn post
Great Resignation – McKinsey – LinkedIn post
Retail Marketing – McKinsey – LinkedIn post
2021 Women in the Workforce – McKinsey – LinkedIn post
Inclusivity at McKinsey – McKinsey – LinkedIn post
Beet.TV interview – McKinsey – LinkedIn post
Taking Kids to Howard University – McKinsey – LinkedIn post
Xcel Energy Case Study – McKinsey – LinkedIn post
Reskilling – McKinsey – LinkedIn post
Cloud Computing – McKinsey – LinkedIn post
Rewired in Action – McKinsey – LinkedIn post
Rewired Post – Organizations – LinkedIn post
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